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Eleven by Venus Williams
2018

Eleven is a lifestyle and sports fashion brand created by Venus Williams. The challenge was to increase the awareness of the brand to end-consumers, without compromising the brand’s vision for the identity.

My design goals were to communicate Eleven’s brand values, build lasting consumer connections and feature the frequently changing collections of the brand in an editorial fashion.

Role

UI, UX Design & Shopify development

Client

Intellectual Sweatshop

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