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Meaning
2016

Meaning is a dedicated learning and reading platform that let’s people easily read and share sacred texts and books. Started upon the vast collection of licensed and open sourced books, transformed into a discussion around them.

Role

Digital product design & Art direction

Client

Meaning LLC.

S1
W1

The aim of the product, was to make the experience an educational one, so I created a high-fidelity prototype, based on the initial sketches, with an actual API, gathered together quickly with some Rails magic. This created the opportunity to work and conduct real life usage testing with small study groups from the schools and churches near us, even remotely.

Our goal was to make the product useful as possible through the daily studying and learning journey of the target user. We continuously focused on verifying every step with live user testing, this helped us to avoid crowding the application with features that don’t serve our goal.

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Loading prototype
W2

Branding

Meaning’s branding takes inspiration from educational sources and the core meaning of 'sacred'. The logo represents a parchment paper which is the beginning point of education. Used imagery is takes it's source material from the nature, which is the single relationship between human and religion.

Type colors
Images

Book Covers

All of the covers of the included sacred texts are re-designed by me, to incorporate the minimal feeling of the app.

Uielements

Reading & Night mode

S2

Sharing & Recording

S3

Groups

S4